The Lure

Unique insights about Growth, Digital Strategy & MarTech

January 8, 2020
Ben Shapiro

Why measuring Observable Benefits is the first step in reaching your Digital Marketing ROI

Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.

November 28, 2019
Ben Shapiro

Is your Sitecore ready for SBOS?

When embarking on their SBOS journey, many organisations don’t realise that their platform may not actually be set up for success.

November 14, 2019
Triggerfish MarTech

Why integrate your Real Estate platform with your MarTech

Through behavioural profiling and segmentation, we can understand whether visitors could be categorised as a buyer, seller or an investor. 

November 12, 2019
Triggerfish MarTech

Things to consider before implementing a Live Chat solution

Like the introduction of any new digital solution in your business, there are a number of key things to consider before taking the leap to Live Chat.

October 23, 2019
Ben Shapiro

Barriers to creating an Operational Rhythm

How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?

October 18, 2019
Ben Shapiro

5 Barriers to using your Martech for Marketing Automation

Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.

September 30, 2019
Triggerfish MarTech

Email Marketing Toolkit: Content to Drive Conversion

While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.

September 26, 2019
Ben Shapiro

7 Barriers to Humanising Martech

We’re all being asked to centralise, de-centralise, automate and humanise our Martech. Here we're unpacking in more detail what the barriers to humanising our Martech are, and how to overcome them.

September 24, 2019
Triggerfish MarTech

Email Marketing Toolkit: Construction is Key

Email Marketing creates the perception your customers have about you, so how can you maximise the time you spend in your customer's inbox.

September 20, 2019
Ben Shapiro

A simple proposition for Martech’s paradox of trade-offs

Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis - so how can you avoid it?