Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.
Through behavioural profiling and segmentation, we can understand whether visitors could be categorised as a buyer, seller or an investor.
Like the introduction of any new digital solution in your business, there are a number of key things to consider before taking the leap to Live Chat.
Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.
While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.
Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis - so how can you avoid it?