The Lure

Unique insights about Growth, Digital Strategy & MarTech

Four steps to align sales and marketing measurables


A united sales and marketing team can help companies increase their revenue, and a strong alignment between departments and their sales and makering measurables is essential for growth.

Topics: Account Based Marketing GDD

7 Barriers to Humanising Martech

We recently spoke about Martech’s paradox of tradeoffs, where we’re all being asked to centralise, de-centralise, automate and humanise our activities. Doing all four at once is hard, so we’re breaking down the barriers to each in this upcoming blog series to help organisations understand how Triggerfish is attacking the Martech landscape.

Topics: Growth Strategy GDD MarTech

A simple proposition for Martech’s paradox of trade-offs

My response to Scott Brinker’s: The New Rules of Marketing Technology & Operations

For those of you who don’t know who Scott Brinker is, he’s the current VP Platform Ecosystem Executive at HubSpot (one of the Martech vendors we work with), he also started out the below (in)famous Martech landscape super graphic in 2011 that now has 7000+ vendors on it through his ChiefMartech blog.

Topics: Growth Strategy GDD MarTech

How to attack website development with a growth mindset

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset. 

Topics: Growth Strategy GDD MarTech

SUGCON ANZ: Day 1 wrap-up from the Triggerfish Sitecore Team

SUGCON ANZ is well underway in Sydney, and with Day 1 done and dusted we have had a chance to catch up with our Triggerfish team on the ground - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on what sounds like a great event so far.

Topics: Growth Strategy GDD MarTech

6 fundamental challenges in your Growth Strategy

When businesses, and specifically marketing teams think of growth strategy, many turn their minds to direct and outbound techniques. These approaches aim to educate, compel and persuade potential customers to engage with products or services.

Topics: Growth Strategy GDD MarTech

Creating a digital strategy that works

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.  

Topics: Growth Strategy GDD MarTech

Pixel perfect emails with Email on Acid and Sitecore EXM

 

Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favorite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

Topics: Inbound Marketing GDD Sitecore Email Marketing

Why Growth Driven Design? A Front End Dev’s Perspective.

Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.

Topics: GDD Agile Web Design

5 great reasons to look at Growth-Driven Design

Growth-Driven Design takes a systematic approach to web and digital design that shortens launch time, creates real impact, and provides businesses with continuous learning and improvement opportunities.

Topics: Growth Strategy GDD Agile Web Design