The Lure

Unique insights about Growth, Digital Strategy & MarTech

Pixel perfect emails with Email on Acid and Sitecore EXM

 

Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favorite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

Topics: Sitecore Email Marketing GDD Inbound Marketing

Why Growth Driven Design? A Front End Dev’s Perspective.

Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.

Topics: Agile Web Design GDD

5 great reasons to look at Growth-Driven Design

Growth-Driven Design takes a systematic approach to web and digital design that shortens launch time, creates real impact, and provides businesses with continuous learning and improvement opportunities.

Topics: Growth Strategy GDD Agile Web Design