The Lure

Unique insights about Growth, Digital Strategy & MarTech

November 19, 2019
Triggerfish MarTech

Why you should be using a responsive email framework like MJML

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.

October 22, 2019
Triggerfish MarTech

Email Marketing Tips: How to Measure Success

Take time to review your email marketing metrics to measure success before sending your next campaign for the best chance of success.

October 15, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Timing isn't everything

When setting up an email marketing program, how many emails is too many… and is send time optimisation really a thing?

October 8, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Visuals vs. Visibility

While using images in email is certainly recommended, there are a few considerations to make when constructing email campaigns that use imagery.

September 30, 2019
Triggerfish MarTech

Email Marketing Toolkit: Content to Drive Conversion

While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.

September 24, 2019
Triggerfish MarTech

Email Marketing Toolkit: Construction is Key

Email Marketing creates the perception your customers have about you, so how can you maximise the time you spend in your customer's inbox.

September 16, 2019
Triggerfish MarTech

Email Marketing Toolkit: Setting up your Strategy

Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer.

August 2, 2018
Sean Magin

Pixel perfect emails with Email on Acid and Sitecore EXM

Emails are a critical tool in any marketer’s armoury... Join us as we discuss how at Triggerfish we ensure cross-browser consistency with our custom responsive email templates. We SHARE tips of the trade to easily test the consistency of your template in Sitecore with Email on Acid.