The Lure

Unique insights about Growth, Digital Strategy & MarTech

Triggerfish Email Marketing Tips: Visuals vs. Visibility

Would you rather your emails be visually appealing, but not be visible in inboxes … or vice versa?

Topics: MarTech Email Marketing

Email Marketing Toolkit: Content to Drive Conversion

You've now set up your email marketing strategy and constructed your copy to form impactful subject lines, preview text and played around with how you might be able to use peronsalistion. Now it's time to layout your content in the best way possible to ensure your emails drive the conversion you're looking for. 

Topics: Growth Strategy MarTech Email Marketing

Email Marketing Toolkit: Construction is Key

So, you have set up your email marketing strategy according to your campaign calendar (so you know you’re contacts are receiving the right comms at the right time), and you’ve set the tone of your comms to make sure you’re going to resonate with your contacts in the most effective way…. what next?

Topics: Growth Strategy MarTech Email Marketing

Email Marketing Toolkit: Setting up your Strategy

Research shows that a third of customers have visited a website or purchased a product or service, simply from viewing an email in their inbox. Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer. 

Topics: Growth Strategy MarTech Email Marketing

Pixel perfect emails with Email on Acid and Sitecore EXM

 

Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favorite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

Topics: Inbound Marketing GDD Sitecore Email Marketing