The Lure

Unique insights about Growth, Digital Strategy & MarTech

Why Growth Driven Design? A Front End Dev’s Perspective.

Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.

Topics: Agile Web Design GDD

What is PaaS and how does it affect your business?

Platform as a Service, also known as PaaS, is a development and deployment environment that exists within the Cloud.

Topics: Agile Web Design

How critical is CMS implementation to your marketing strategy?

Content Management Systems (CMS), are a critical component of website success. However, companies often approach CMS implementation in the wrong way and are not always sure how to leverage their technology to gain a competitive advantage. 

Topics: Agile Web Design Content Management CMS

Triggerfish Launches new Place Estate Agents Digital Platform

In late 2017, Place Estate Agents engaged Triggerfish to deliver a new marketing operations program focused on communicating the quality, service and pride typically associated with Place. Our mission was to build a platform that generated more leads to agents and is able to identify potential buyers, sellers, and investors across all digital properties.

Topics: Inbound Marketing Growth Strategy Agile Web Design

5 great reasons to look at Growth-Driven Design

Growth-Driven Design takes a systematic approach to web and digital design that shortens launch time, creates real impact, and provides businesses with continuous learning and improvement opportunities.

Topics: Growth Strategy GDD Agile Web Design