The Lure

Unique insights about Growth, Digital Strategy & MarTech

Why automating your emails is not Marketing Automation

There are more than 7,000 technology platforms that assist us with Marketing, so it’s not surprise that companies are unsure about which solution or stack of solutions will best solve for their business problem.

Topics: Inbound Marketing Account Based Marketing CMS

Four steps to align sales and marketing measurables


A united sales and marketing team can help companies increase their revenue, and a strong alignment between departments and their sales and makering measurables is essential for growth.

Topics: Account Based Marketing GDD

Adopting Account Based Marketing as part of your Growth Strategy

Account Based Marketing (ABM) empowers B2B marketers to approach strategic customer engagement successfully. It does this by considering an individual client as their own market. This allows for a strategic approach aimed at coordinating a personalised strategy that incorporates both marketing and sales team efforts. 

ABM helps companies shift their focus to targeted accounts that are identified after establishing clear business goals, this helps create an aligned value proposition that ensures the best possible fit for their product or service. To get the most out of ABM, we must tackle some common misconceptions associated with this approach.

Topics: Growth Strategy Digital Presales Inbound Marketing Account Based Marketing