The Lure

Unique insights about Growth, Digital Strategy & MarTech

September 3, 2020
Hannah Stevens

How to define an offer for a Microsoft go-to-market campaign

What many Microsoft Partners struggle with is that their competitors are all Microsoft Partners as well, selling the same types of products and services.

August 20, 2020
Hannah Stevens

Why account-based marketing (ABM) generates more valuable leads

Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.

August 13, 2020
Hannah Stevens

How important is your MarTech platform for Inbound Marketing?

For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.

October 10, 2019
Triggerfish MarTech

Why automating your emails is not Marketing Automation

Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?

October 3, 2019
Triggerfish MarTech

Four steps to align sales and marketing measurables

A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.

March 8, 2018
Ben Shapiro

Adopting Account Based Marketing as part of your Growth Strategy

How can business adopt Account Based Marketing in their Growth Strategy