What many Microsoft Partners struggle with is that their competitors are all Microsoft Partners as well, selling the same types of products and services.
Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.
For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.
Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?
A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.