Sitecore Symposium: 3 days and counting

By Triggerfish MarTech on November 1, 2019

It is three short days until the global Sitecore community descends on Orlando, Florida for Sitecore Symposium 2019.

With a few of the team having attended last year (and many years prior), expectations from our end are high. There were some some big announcements last year with the acquisition of Stylelabs and associated promises of big advances in Content Editing, Machine Learning and DAM. As a MarTech agency passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

BUSSQ Presentation banner

In that vein, this year our founder and Managing Director Ben Shapiro will be presenting with Mirko Roettgers, Head of Digital Transformation & Technology at BUSSQ Super. On day 2, they’ll take the stage to talk about how, as one of Australia’s top-performing superannuation funds, BUSSQ reimagined the member join experience with personalisation and marketing automation. 

The online join platform, designed to suit the nature of its core members, was developed with true mobile-first features and functionality and delivered in around 6 weeks from development kick-off. The result is BUSSQ’s member join experience allowing a sign-up process that takes less than 30 seconds.

Of the solution, Mirko says:

This new join process that we’ve developed with Triggerfish is very likely the fastest join online process in the industry at the moment and we couldn’t be happier with the outcome. We are excited for our members to start seeing the benefits today, and equally as excited to see where the platform will take us in the future.


If you’d like to read the full case study, head over here.

If you’re heading to Sitecore Symposium next week, be sure to sign up to our session on your app, or pop it on your agenda.

Session details:

Date: Day 2, Wednesday 6 November

Track: Connecting Digital First To Customer Experience

Name: One of Australia's top-performing super funds reimagines the member join experience with personalization and marketing automation

Time: 11:35 am — 12:20 pm

Location: Southern Hemisphere II, Dolphin

Speakers: Mirko Roettgers, BUSSQ & Ben Shapiro, Triggerfish


If you’d like to get started on your marketing automation journey in the same way that BUSSQ did, complete our Sitecore Checklist and get in touch for how we can help you accelerate your MarTech.