Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with ALS

By Triggerfish MarTech on October 13, 2020

In the category 'most sophisticated implemenation' 

Triggerfish has been named a Sitecore Experience Award (SEA) Honorable Mention in the Most Sophisticated Implementation category for its work with customer ALS. Triggerfish has been recognized for working with ALS to address address Sitecore fundamentals with Microsoft Dynamics integration across multiple, global business streams and languages.

The Sitecore Experience Awards 2020 recognize brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.

“Showcasing the complex capabilities and scalability that Sitecore enables for organizations and brands, we’re proud to recognize some of the most sophisticated implementations we’ve seen from customers and partners at the 2020 Sitecore Experience Awards,” said Paige O’Neill, CMO, Sitecore. “Helping organizations make data-informed marketing decisions, utilize content more effectively across channels and regions, and deliver more personalized experiences is at the heart Sitecore’s integrated platform. We have seen exceptional customer work this year, unlocking new levels of audience engagement and shortened time-to-market for content creation to provide superior digital experiences that drive ROI and deliver business value.”

SEA 2020 Honorable Mentions were selected as they demonstrated to the judges that they used Sitecore solutions to make notable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

Working with a glober leader in Laboratory Testing

ALS is a worldwide leader in laboratory testing, inspection, and certification services with over 15,000 employees and over 350 locations in more than 65 countries. After switching to Sitecore more than seven years ago, the business was spending most of its time on trying to maintain the stability of the platform, rather than consolidating the many and varied CMS and CRM platforms used by their global offices. After engaging with Dataweavers in late 2019 to stabilise, upgrade and re-platform onto Microsoft Azure PaaS, ALS were ready to conduct a Dynamics CRM integration and begin using the platform for its initial intended purpose - as a data-rich, consolidated digital experience platform that would service their business units located across the globe.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at