Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with BUSSQ Super

By Triggerfish MarTech on October 1, 2020

In the category 'most impactful human connections in the changing world'

Triggerfish MarTech has announced it has been named a Sitecore Experience Award (SEA) Honorable Mention in the most impactful human connections in the changing world category for its work with customer BUSSQ Super. Triggerfish and BUSSQ were recognised for the implementation of Marketing Automation and Personalisation across integrated platforms to deliver hyper-personalised digital customer experience for members.

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The Sitecore Experience Awards 2020 recognise brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.

“In recent months, our world was forced to accelerate all digital efforts, making it more important than ever to make impactful human connections across channels as people look to navigate a shift to digital-first engagement,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the world’s leading brands and organizations who are using Sitecore technology to make essential connections with their audiences online by delivering relevant experiences through numerous different channels.”
SEA 2020 Honorable Mentions were selected as they demonstrated to the judges that they used Sitecore solutions to make notable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

Growing MarTech maturity for BUSSQ

BUSSQ now have a seamlessly integrated digital experience platform that has the ability to manipulate how they’re interacting with customers at any given point in time. With a 360-degree view of the customer across face-to-face, phone, email or online interactions, BUSSQs Sitecore Experience Platform always knows where their new and existing customers are sitting along their journey, and have the insights to have a hyper-personalised next best conversation with them.

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About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.