Why account-based marketing (ABM) generates more valuable leads
Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.
August 18, 2020
Triggerfish MarTech
Marketing Operations Toolkit: Digital Strategy
Marketing Operations Toolkit: Digital strategy helps set the goals, metrics, and goal targets for how we measure progress in our marketing operations.
How important is your MarTech platform for Inbound Marketing?
For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.
August 11, 2020
Triggerfish MarTech
Marketing Operations Toolkit: Customer Insights
Marketing Operations Toolkit: Getting first-party data and feedback from your customers is one of the cornerstones of marketing.
August 6, 2020
Triggerfish MarTech
Marketing Operations Toolkit: Marketing Return on Investment (ROI)
Marketing Operations Toolkit: Marketing ROI aka benefits realisation, is the amount of revenue a business earns that is attributable to marketing efforts.
Triggerfish MarTech welcomes Sasha Kos to the team as UX Designer
Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer.
August 4, 2020
Triggerfish MarTech
Marketing Operations Toolkit: Outcome-Focused Marketing
Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.
July 30, 2020
Triggerfish MarTech
Marketing Operations Toolkit: Business Strategy
Marketing Operations Toolkit: Business Strategy is being clear about what we're not going to do, so that we can just do one or two things really clearly.
July 28, 2020
Triggerfish MarTech
Marketing Operations Toolkit: Sales & Marketing Alignment
Marketing Operations Toolkit: Sales & Marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling.
July 23, 2020
Triggerfish MarTech
Marketing Operations Toolkit: Cross-functional Teams
Marketing Operations Toolkit: When driving marketing operations in organisations, you need people with completely different skillsets.
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Sitecore Adaptive Personalisation: Delivering tailored experiences at the right time to the right audiences
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How to Navigate a Cookieless World with Contextual Targeting
Triggerfish Appoints Damien Saunders as Client Engagement Manager
Ollie Brown announced as new Head of UI