The Lure

Unique insights about Growth, Digital Strategy & MarTech

July 23, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Cross-functional Teams

Marketing Operations Toolkit: When driving marketing operations in organisations, you need people with completely different skillsets.

July 21, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Segmentation & Positioning

Marketing Operations: Segmentation & Positioning is a fundamental component in the context of marketing technology and customer acquisition/retention processes.

May 20, 2020
Hannah Stevens

Aaron Collyer joins Triggerfish as Experience Director

We sat down with Aaron Collyer, Experience Director to learn about what he hopes to achieve in this new role and within experience design.

April 9, 2020
Hannah Stevens

Working through working from home

This week our team has already delivered over 140 conference calls to 12 different client teams, in 6 counties, across 8 time zones.

February 26, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 2

How do we go about managing these complex marketing technology stacks under the hood?

February 20, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 1

Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally.

January 8, 2020
Ben Shapiro

Why measuring Observable Benefits is the first step in reaching your Digital Marketing ROI

Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.

November 28, 2019
Ben Shapiro

Is your Sitecore ready for SBOS?

When embarking on their SBOS journey, many organisations don’t realise that their platform may not actually be set up for success.

November 22, 2019
Anthony Hook

Sitecore Symposium 2019 Wrap Up

I was looking forward to experiencing the latest and greatest technology that Sitecore has to offer, with the anticipation of version 9.3 and beyond.

November 19, 2019
Triggerfish MarTech

Why you should be using a responsive email framework like MJML

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.