When setting up an email marketing program, how many emails is too many… and is send time optimisation really a thing?
Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?
While using images in email is certainly recommended, there are a few considerations to make when constructing email campaigns that use imagery.
A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.
While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.
Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis - so how can you avoid it?
Following on from our Day 1 wrap-up of SUGCON ANZ - here's what the Triggerfish Sitecore Team took away from Day 2.