The Lure

Unique insights about Growth, Digital Strategy & MarTech

August 11, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Customer Insights

Marketing Operations Toolkit: Getting first-party data and feedback from your customers is one of the cornerstones of marketing.

August 6, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Marketing Return on Investment (ROI)

Marketing Operations Toolkit: Marketing ROI aka benefits realisation, is the amount of revenue a business earns that is attributable to marketing efforts.

August 5, 2020
Hannah Stevens

Triggerfish MarTech welcomes Sasha Kos to the team as UX Designer

Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer.

August 4, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Outcome-Focused Marketing

Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.

July 30, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Business Strategy

Marketing Operations Toolkit: Business Strategy is being clear about what we're not going to do, so that we can just do one or two things really clearly.

July 28, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Sales & Marketing Alignment

Marketing Operations Toolkit: Sales & Marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling.

July 23, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Cross-functional Teams

Marketing Operations Toolkit: When driving marketing operations in organisations, you need people with completely different skillsets.

July 21, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Segmentation & Positioning

Marketing Operations: Segmentation & Positioning is a fundamental component in the context of marketing technology and customer acquisition/retention processes.

May 20, 2020
Hannah Stevens

Aaron Collyer joins Triggerfish as Experience Director

We sat down with Aaron Collyer, Experience Director to learn about what he hopes to achieve in this new role and within experience design.

April 9, 2020
Hannah Stevens

Working through working from home

This week our team has already delivered over 140 conference calls to 12 different client teams, in 6 counties, across 8 time zones.