We’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.
What many Microsoft Partners struggle with is that their competitors are all Microsoft Partners as well, selling the same types of products and services.
Marketing Operations Toolkit: Go-to-market strategy is being clear about what to do at a campaign level so that customers understand our capabilities.
Although outbound marketing has its place, B2B sales increasingly rely on inbound marketing -that is to say, making the customer come to you.
Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.
For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.