Although outbound marketing has its place, B2B sales increasingly rely on inbound marketing -that is to say, making the customer come to you.
Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.
For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.
Marketing Operations Toolkit: Marketing ROI aka benefits realisation, is the amount of revenue a business earns that is attributable to marketing efforts.
Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer.
Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.