Marketing Operations Toolkit: Marketing ROI aka benefits realisation, is the amount of revenue a business earns that is attributable to marketing efforts.
Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer.
Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.
Marketing Operations Toolkit: Sales & Marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling.
Marketing Operations Toolkit: When driving marketing operations in organisations, you need people with completely different skillsets.
Marketing Operations: Segmentation & Positioning is a fundamental component in the context of marketing technology and customer acquisition/retention processes.
We sat down with Aaron Collyer, Experience Director to learn about what he hopes to achieve in this new role and within experience design.