The Lure

Unique insights about Growth, Digital Strategy & MarTech

November 1, 2019
Triggerfish MarTech

Sitecore Symposium: 3 days and counting

As a MarTech who is passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

October 23, 2019
Ben Shapiro

Barriers to creating a Marketing Operations Rhythm

How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?

October 22, 2019
Triggerfish MarTech

Email Marketing Tips: How to Measure Success

Take time to review your email marketing metrics to measure success before sending your next campaign for the best chance of success.

October 18, 2019
Ben Shapiro

5 Barriers to using your Martech for Marketing Automation

Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.

October 15, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Timing isn't everything

When setting up an email marketing program, how many emails is too many… and is send time optimisation really a thing?

October 10, 2019
Triggerfish MarTech

Why automating your emails is not Marketing Automation

Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?

October 8, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Visuals vs. Visibility

While using images in email is certainly recommended, there are a few considerations to make when constructing email campaigns that use imagery.

October 3, 2019
Triggerfish MarTech

Four steps to align sales and marketing measurables

A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.

September 30, 2019
Triggerfish MarTech

Email Marketing Toolkit: Content to Drive Conversion

While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.

September 26, 2019
Ben Shapiro

7 Barriers to Humanising Martech

We’re all being asked to centralise, de-centralise, automate and humanise our Martech. Here we're unpacking in more detail what the barriers to humanising our Martech are, and how to overcome them.