How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?
Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.
When setting up an email marketing program, how many emails is too many… and is send time optimisation really a thing?
Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?
While using images in email is certainly recommended, there are a few considerations to make when constructing email campaigns that use imagery.
A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.
While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.