The Lure

Unique insights about Growth, Digital Strategy & MarTech

August 25, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Growth Marketing

Marketing Operations Toolkit: Fundamentally, the idea of growth marketing is about driving a culture of experimentation.

August 20, 2020
Hannah Stevens

Why account-based marketing (ABM) generates more valuable leads

Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.

August 18, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Digital Strategy

Marketing Operations Toolkit: Digital strategy helps set the goals, metrics, and goal targets for how we measure progress in our marketing operations.

August 13, 2020
Hannah Stevens

How important is your MarTech platform for Inbound Marketing?

For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.

August 11, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Customer Insights

Marketing Operations Toolkit: Getting first-party data and feedback from your customers is one of the cornerstones of marketing.

August 6, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Marketing Return on Investment (ROI)

Marketing Operations Toolkit: Marketing ROI aka benefits realisation, is the amount of revenue a business earns that is attributable to marketing efforts.

August 5, 2020
Hannah Stevens

Triggerfish MarTech welcomes Sasha Kos to the team as UX Designer

Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer.

August 4, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Outcome-Focused Marketing

Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.

July 30, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Business Strategy

Marketing Operations Toolkit: Business Strategy is being clear about what we're not going to do, so that we can just do one or two things really clearly.

July 28, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Sales & Marketing Alignment

Marketing Operations Toolkit: Sales & Marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling.