The Lure

Unique insights about Growth, Digital Strategy & MarTech

October 15, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Timing isn't everything

When setting up an email marketing program, how many emails is too many… and is send time optimisation really a thing?

October 10, 2019
Triggerfish MarTech

Why automating your emails is not Marketing Automation

Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?

October 8, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Visuals vs. Visibility

While using images in email is certainly recommended, there are a few considerations to make when constructing email campaigns that use imagery.

October 3, 2019
Triggerfish MarTech

Four steps to align sales and marketing measurables

A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.

September 30, 2019
Triggerfish MarTech

Email Marketing Toolkit: Content to Drive Conversion

While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.

September 26, 2019
Ben Shapiro

7 Barriers to Humanising Martech

We’re all being asked to centralise, de-centralise, automate and humanise our Martech. Here we're unpacking in more detail what the barriers to humanising our Martech are, and how to overcome them.

September 24, 2019
Triggerfish MarTech

Email Marketing Toolkit: Construction is Key

Email Marketing creates the perception your customers have about you, so how can you maximise the time you spend in your customer's inbox.

September 20, 2019
Ben Shapiro

A simple proposition for Martech’s paradox of trade-offs

Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis - so how can you avoid it?

September 16, 2019
Triggerfish MarTech

Email Marketing Toolkit: Setting up your Strategy

Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer.

August 28, 2019
Triggerfish MarTech

SUGCON ANZ: Day 2 wrap-up from the Triggerfish Sitecore Team

Following on from our Day 1 wrap-up of SUGCON ANZ - here's what the Triggerfish Sitecore Team took away from Day 2.