November 1, 2019
Triggerfish MarTech
Sitecore Symposium: 3 days and counting
As a MarTech who is passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.
Barriers to creating a Marketing Operations Rhythm
How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?
October 22, 2019
Triggerfish MarTech
Email Marketing Tips: How to Measure Success
Take time to review your email marketing metrics to measure success before sending your next campaign for the best chance of success.
5 Barriers to using your Martech for Marketing Automation
Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.
October 15, 2019
Triggerfish MarTech
Triggerfish Email Marketing Tips: Timing isn't everything
When setting up an email marketing program, how many emails is too many… and is send time optimisation really a thing?
October 10, 2019
Triggerfish MarTech
Why automating your emails is not Marketing Automation
Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?
October 8, 2019
Triggerfish MarTech
Triggerfish Email Marketing Tips: Visuals vs. Visibility
While using images in email is certainly recommended, there are a few considerations to make when constructing email campaigns that use imagery.
October 3, 2019
Triggerfish MarTech
Four steps to align sales and marketing measurables
A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.
September 30, 2019
Triggerfish MarTech
Email Marketing Toolkit: Content to Drive Conversion
While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.
7 Barriers to Humanising Martech
We’re all being asked to centralise, de-centralise, automate and humanise our Martech. Here we're unpacking in more detail what the barriers to humanising our Martech are, and how to overcome them.
Recent posts
Aaron Collyer joins Triggerfish as Experience Director
Working through working from home
Why you need more than a managed service for your MarTech Stack: Part 2
Why you need more than a managed service for your MarTech Stack: Part 1
Why measuring Observable Benefits is the first step in reaching your Digital Marketing ROI