The Lure

Unique insights about Growth, Digital Strategy & MarTech

September 10, 2020
Hannah Stevens

Top tips from Triggerfish MarTech: Microsoft Partner Marketing Tools

We’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.

September 8, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Interaction Design

Marketing Operations toolkit: Interaction Design. Just one part of CX design, It's where we think about what a user does on a page to work through funnels.

September 3, 2020
Hannah Stevens

How to define an offer for a Microsoft go-to-market campaign

What many Microsoft Partners struggle with is that their competitors are all Microsoft Partners as well, selling the same types of products and services.

September 1, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Go-to-market Strategy

Marketing Operations Toolkit: Go-to-market strategy is being clear about what to do at a campaign level so that customers understand our capabilities.

August 27, 2020
Hannah Stevens

Reaching your target customer with Inbound Marketing

Although outbound marketing has its place, B2B sales increasingly rely on inbound marketing -that is to say, making the customer come to you.

August 25, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Growth Marketing

Marketing Operations Toolkit: Fundamentally, the idea of growth marketing is about driving a culture of experimentation.

August 20, 2020
Hannah Stevens

Why account-based marketing (ABM) generates more valuable leads

Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.

August 18, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Digital Strategy

Marketing Operations Toolkit: Digital strategy helps set the goals, metrics, and goal targets for how we measure progress in our marketing operations.

August 13, 2020
Hannah Stevens

How important is your MarTech platform for Inbound Marketing?

For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.

August 11, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Customer Insights

Marketing Operations Toolkit: Getting first-party data and feedback from your customers is one of the cornerstones of marketing.