Sitecore adaptive personalisation is key to assisting your marketing team to deliver tailored digital experiences to your prospects and customers at right time to the right audiences. Sitecore adaptive personalisation allows you to use visitor profiles and pattern-card matching to dynamically adapt the content shown to visitors on your website in real-time.
Sitecore rules-based personalisation allows you to target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behaviour attributes. Then deliver relevant content to visitor segments using out-of-the-box Sitecore personalisation rules, requiring no coding.
While a cookieless future presents many challenges, it also presents many opportunities for marketers to invest in developing strategies to focus on first-party data collection and leveraging martech like Sitecore to unlock more intelligent contextual conversations with consumers using targeting tactics like personalisation.
Damien Saunders joins Triggerfish as Client Engagement Manager. His primary focus to help our clients to achieve their strategic outcomes and deliver Martech projects on time and budget.
Mitch Watkins joins Rightscale Group as Group Financial Controller. He joins us from Essence, a WPP owned data and measurement driven media agency, where he acted as Financial Controller for the EMEA region.
Triggerfish is delighted to announce the appointment of Mirko Roettgers as General Manager. Mirko is an senior business leader and will take over the day-to-day running of Triggerfish, with his primary focus to help our clients’ executives and senior leaders drive true business growth through MarTech.
John King joins the Triggerfish team as the new Director of Strategy. He will be heading up Digital Strategy, working alongside our team to formulate strategies for our clients.
Triggerfish achieves two Sitecore MVP's.
This week Triggerfish welcomed the newest recruit to our evolving team with Rachel Stamp is taking on the role of Account Manager at Triggerfish.