The Lure

Unique insights about Growth, Digital Strategy & MarTech

October 13, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with ALS

Triggerfish has been named a Sitecore Experience Award Honorable Mention in the Most Sophisticated Implementation category for its work with customer ALS.

October 1, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with BUSSQ Super

Triggerfish MarTech recognised as Sitecore Experience Award (SEA) Honorable Mention in the most impactful human connections in the changing world category.

September 29, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with UnitingCare Queensland

Triggerfish MarTech recognised for work with UnitingCare Queensland with 2020 Sitecore Experience Award Honourable Mention.

September 15, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Agile Marketing

Marketing Operations Toolkit: Agile marketing is at the heart of how we think about marketing operations.

September 8, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Interaction Design

Marketing Operations toolkit: Interaction Design. Just one part of CX design, It's where we think about what a user does on a page to work through funnels.

September 1, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Go-to-market Strategy

Marketing Operations Toolkit: Go-to-market strategy is being clear about what to do at a campaign level so that customers understand our capabilities.

August 25, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Growth Marketing

Marketing Operations Toolkit: Fundamentally, the idea of growth marketing is about driving a culture of experimentation.

August 18, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Digital Strategy

Marketing Operations Toolkit: Digital strategy helps set the goals, metrics, and goal targets for how we measure progress in our marketing operations.

August 11, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Customer Insights

Marketing Operations Toolkit: Getting first-party data and feedback from your customers is one of the cornerstones of marketing.

August 6, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Marketing Return on Investment (ROI)

Marketing Operations Toolkit: Marketing ROI aka benefits realisation, is the amount of revenue a business earns that is attributable to marketing efforts.