The Lure

Unique insights about Growth, Digital Strategy & MarTech

November 26, 2021
Triggerfish MarTech

Triggerfish Appoints Damien Saunders as Client Engagement Manager

Damien Saunders joins Triggerfish as Client Engagement Manager. His primary focus to help our clients to achieve their strategic outcomes and deliver Martech projects on time and budget.

November 11, 2021
Triggerfish MarTech

Ollie Brown announced as new Head of UI

Ollie Brown joins Triggerfish Martech as Head of UI as Triggerfish enhances its in-house creative capabilities to help drive sustainable growth for its growing roster of clients.

July 16, 2021
Triggerfish MarTech

Rightscale Group Appoints Mitch Watkins as Group Financial Controller

Mitch Watkins joins Rightscale Group as Group Financial Controller. He joins us from Essence, a WPP owned data and measurement driven media agency, where he acted as Financial Controller for the EMEA region. 

July 7, 2021
Triggerfish MarTech

Triggerfish Appoints Mirko Roettgers as General Manager

Triggerfish is delighted to announce the appointment of Mirko Roettgers as General Manager. Mirko is an senior business leader and will take over the day-to-day running of Triggerfish, with his primary focus to help our clients’ executives and senior leaders drive true business growth through MarTech.

July 2, 2021
Triggerfish MarTech

Triggerfish hires new Director of Strategy John King

John King joins the Triggerfish team as the new Director of Strategy. He will be heading up Digital Strategy, working alongside our team to formulate strategies for our clients.

October 13, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with ALS

Triggerfish has been named a Sitecore Experience Award Honorable Mention in the Most Sophisticated Implementation category for its work with customer ALS.

October 1, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with BUSSQ Super

Triggerfish MarTech recognised as Sitecore Experience Award (SEA) Honorable Mention in the most impactful human connections in the changing world category.

September 29, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with UnitingCare Queensland

Triggerfish MarTech recognised for work with UnitingCare Queensland with 2020 Sitecore Experience Award Honourable Mention.

September 15, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Agile Marketing

Marketing Operations Toolkit: Agile marketing is at the heart of how we think about marketing operations.

September 8, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Interaction Design

Marketing Operations toolkit: Interaction Design. Just one part of CX design, It's where we think about what a user does on a page to work through funnels.