The Lure

Unique insights about Growth, Digital Strategy & MarTech

October 26, 2020
Hannah Stevens

Triggerfish MarTech welcomes Rachel Stamp to the team as Account Manager

This week Triggerfish welcomed the newest recruit to our evolving team with Rachel Stamp is taking on the role of Account Manager at Triggerfish.

September 10, 2020
Hannah Stevens

Top tips from Triggerfish MarTech: Microsoft Partner Marketing Tools

We’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.

September 3, 2020
Hannah Stevens

How to define an offer for a Microsoft go-to-market campaign

What many Microsoft Partners struggle with is that their competitors are all Microsoft Partners as well, selling the same types of products and services.

August 27, 2020
Hannah Stevens

Reaching your target customer with Inbound Marketing

Although outbound marketing has its place, B2B sales increasingly rely on inbound marketing -that is to say, making the customer come to you.

August 20, 2020
Hannah Stevens

Why account-based marketing (ABM) generates more valuable leads

Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.

August 13, 2020
Hannah Stevens

How important is your MarTech platform for Inbound Marketing?

For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.

August 5, 2020
Hannah Stevens

Triggerfish MarTech welcomes Sasha Kos to the team as UX Designer

Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer.

May 20, 2020
Hannah Stevens

Aaron Collyer joins Triggerfish as Experience Director

We sat down with Aaron Collyer, Experience Director to learn about what he hopes to achieve in this new role and within experience design.

April 9, 2020
Hannah Stevens

Working through working from home

This week our team has already delivered over 140 conference calls to 12 different client teams, in 6 counties, across 8 time zones.