The Lure

Unique insights about Growth, Digital Strategy & MarTech

January 8, 2020
Ben Shapiro

Why measuring Observable Benefits is the first step in reaching your Digital Marketing ROI

Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.

November 28, 2019
Ben Shapiro

Is your Sitecore ready for SBOS?

When embarking on their SBOS journey, many organisations don’t realise that their platform may not actually be set up for success.

October 23, 2019
Ben Shapiro

Barriers to creating a Marketing Operations Rhythm

How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?

October 18, 2019
Ben Shapiro

5 Barriers to using your Martech for Marketing Automation

Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.

September 26, 2019
Ben Shapiro

7 Barriers to Humanising Martech

We’re all being asked to centralise, de-centralise, automate and humanise our Martech. Here we're unpacking in more detail what the barriers to humanising our Martech are, and how to overcome them.

September 20, 2019
Ben Shapiro

A simple proposition for Martech’s paradox of trade-offs

Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis - so how can you avoid it?

March 15, 2018
Ben Shapiro

Why Continuous Outcome Optimisation is good for business and great for marketers!

By focusing on improving processes, as well as developing actionable resources, Continuous Outcome Optimisation allows companies to identify their issues and develop strategies to become more productive and dynamic in a modern market.

March 9, 2018
Ben Shapiro

5 great reasons to look at Growth-Driven Design

5 great reasons to look at Growth-Driven Design

March 8, 2018
Ben Shapiro

Adopting Account Based Marketing as part of your Growth Strategy

How can business adopt Account Based Marketing in their Growth Strategy