Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.
How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?
Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.
Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis - so how can you avoid it?
By focusing on improving processes, as well as developing actionable resources, Continuous Outcome Optimisation allows companies to identify their issues and develop strategies to become more productive and dynamic in a modern market.