The Lure

Unique insights about Growth, Digital Strategy & MarTech

February 26, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 2

How do we go about managing these complex marketing technology stacks under the hood?

February 20, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 1

Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally.

November 22, 2019
Anthony Hook

Sitecore Symposium 2019 Wrap Up

I was looking forward to experiencing the latest and greatest technology that Sitecore has to offer, with the anticipation of version 9.3 and beyond.

July 5, 2018
Anthony Hook

Bridging the gap between Marketing and Technology

With digital technology on the rise, a marriage of marketing and IT is crucial for corporate success. IT and marketing teams need to understand the difference between what is possible and what is probable in order to facilitate profitable growth.

July 3, 2018
Anthony Hook

What is PaaS and how does it affect your business?

PaaS allows businesses to deliver sophisticated and straightforward applications with increased speed and agility, with the convenience of a pay-as-you-go cost solution and access via secure internet connections.

April 24, 2018
Anthony Hook

How to find the right CMS solution for your business

Selecting the right Content Management System (CMS) is essential to delivering consistent user experiences. Are you on the path to delivering a CMS project that betters your business? Find out with Triggerfish.

April 17, 2018
Anthony Hook

Why your CMS implementation may not have met your expectations

Has your CMS project failed, or are you eager to avoid any complications during CMS implementation? Get on The Lure with Triggerfish to find out why things go sideways - and how to resolve it when they do.

April 13, 2018
Anthony Hook

How critical is CMS implementation to your marketing strategy?

What is CMS implementation, and can it help you build a better business? Discover more about Content Management Systems for optimised website delivery. Get on The Lure with Triggerfish.