The Lure

Unique insights about Growth, Digital Strategy & MarTech

Anthony Hook

Recent Posts by Anthony Hook:

MarTech: Sitecore DevOps Maturity Survey

One of the critical foundations of delivering brilliant multi-channel experiences with Sitecore is DevOps.

Topics: Sitecore DevOps

Bridging the gap between Marketing and Technology

Marketing is a crucial component for all businesses, and companies are continually on the lookout for new ways to effectively reach their target audience.

Topics: Growth Strategy

What is PaaS and how does it affect your business?

Platform as a Service, also known as PaaS, is a development and deployment environment that exists within the Cloud.

Topics: Agile Web Design

How to find the right CMS solution for your business

Selecting the right Content Management System (CMS) is an integral part of delivering consistent user experiences. However, designing a content management strategy without clear business goals is a common mistake - and it can cost companies time and money in both their immediate projects and in the longer term. 

Topics: Inbound Marketing

Why your CMS implementation may not have met your expectations

There are many reasons why Content Management System (CMS) projects fail to meet expectations, and it is important to distinguish what happened, and why. 

Topics: Inbound Marketing

How critical is CMS implementation to your marketing strategy?

Content Management Systems (CMS), are a critical component of website success. However, companies often approach CMS implementation in the wrong way and are not always sure how to leverage their technology to gain a competitive advantage. 

Topics: Agile Web Design Content Management CMS

Triggerfish Launches new Place Estate Agents Digital Platform

In late 2017, Place Estate Agents engaged Triggerfish to deliver a new marketing operations program focused on communicating the quality, service and pride typically associated with Place. Our mission was to build a platform that generated more leads to agents and is able to identify potential buyers, sellers, and investors across all digital properties.

Topics: Growth Strategy Inbound Marketing Agile Web Design