The Lure

Unique insights about Growth, Digital Strategy & MarTech

April 22, 2022
Mirko Roettgers

Super Compliant Member Outcome Marketing - with Speed and Certainty

Measuring member engagement against members’ best financial interest is key to today’s digital transformation programs for the superannuation and financial service industries. Learn how to deliver super compliant member outcome marketing - with speed and certainty by downloading our whitepaper.

April 13, 2022
John King

Turn Your Data Into Action with Our Guide to Customer Data Platforms

Your Customer Data Platform (CDP) is only as good as the data that it has in it. If you don't integrate all of your data touchpoints, your CDP implementation will fall short and create a biased incomplete view of your customer as you may only have half the context, insights and data needed to make impactful decisions.

March 28, 2022
John King

Your transition plan from Google Universal Analytics to Google Analytics 4

Google’s March 2022 announcement that they are deprecating Google Analytics in July 2023, means brands need to create their transition plan now from Google Universal Analytics to Google Analytics 4 (GA4). Triggerfish has already assisted many of our clients to transition from Google Universal Analytics to GA4.

February 1, 2022
Triggerfish MarTech

Triggerfish's Mark Gibbons, John King and Rohan Kenkre achieves Sitecore MVP 2022

Triggerfish today announces that Mark Gibbons (Solution Architect), John King (Director of Strategy) and Rohan Kenkre (Senior Developer)  have been named a Most Valuable Professional (MVP) in the categories of Technology and Strategy by Sitecore®, the global leader in digital experience management software.

January 17, 2022
Triggerfish MarTech

Triggerfish Appoints Chris Winters as Marketing Technologist

Triggerfish is delighted to announce the appointment of Chris Winters as Marketing Technologist. Chris comes with 8+ years of experience implementing Sitecore and working on a large-scale Microsoft Dynamics 365 integration.

December 1, 2021
John King

Sitecore's Roadmap Announced at Sitecore Symposium

Sitecore CEO Steve Tzikakis at Sitecore Symposium, provides an update on the company's business, recapping some of the remarkable achievements from 2021 while offering a window into the exciting future and strategy for 2022, including innovations that will transform the digital experiences brands can deliver to consumers.

November 30, 2021
John King

Sitecore Adaptive Personalisation: Delivering tailored experiences at the right time to the right audiences

Sitecore adaptive personalisation is key to assisting your marketing team to deliver tailored digital experiences to your prospects and customers at right time to the right audiences. Sitecore adaptive personalisation allows you to use visitor profiles and pattern-card matching to dynamically adapt the content shown to visitors on your website in real-time.

November 30, 2021
John King

Rules-based personalisation: How to use Sitecore Personalisation for better conversions

Sitecore rules-based personalisation allows you to target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behaviour attributes. Then deliver relevant content to visitor segments using out-of-the-box Sitecore personalisation rules, requiring no coding.

November 30, 2021
John King

How to Navigate a Cookieless World with Contextual Targeting

While a cookieless future presents many challenges, it also presents many opportunities for marketers to invest in developing strategies to focus on first-party data collection and leveraging martech like Sitecore to unlock more intelligent contextual conversations with consumers using targeting tactics like personalisation.

November 26, 2021
Triggerfish MarTech

Triggerfish Appoints Damien Saunders as Client Engagement Manager

Damien Saunders joins Triggerfish as Client Engagement Manager. His primary focus to help our clients to achieve their strategic outcomes and deliver Martech projects on time and budget.

November 11, 2021
Triggerfish MarTech

Ollie Brown announced as new Head of UI

Ollie Brown joins Triggerfish Martech as Head of UI as Triggerfish enhances its in-house creative capabilities to help drive sustainable growth for its growing roster of clients.

October 8, 2021
Triggerfish MarTech

UnitingCare Queensland COVID-19 tracing app wins 2021 Sitecore Ultimate Experience Award

Triggerfish wins 2021 Sitecore Ultimate Experience Award with UnitingCare Queensland a COVID-19 tracing app over 140 other best-in-class organisations across the globe to take out the top Sitecore gong for Leading the way for the ‘Phygital’ Future.

July 16, 2021
Triggerfish MarTech

Rightscale Group Appoints Mitch Watkins as Group Financial Controller

Mitch Watkins joins Rightscale Group as Group Financial Controller. He joins us from Essence, a WPP owned data and measurement driven media agency, where he acted as Financial Controller for the EMEA region. 

July 7, 2021
Triggerfish MarTech

Triggerfish Appoints Mirko Roettgers as General Manager

Triggerfish is delighted to announce the appointment of Mirko Roettgers as General Manager. Mirko is an senior business leader and will take over the day-to-day running of Triggerfish, with his primary focus to help our clients’ executives and senior leaders drive true business growth through MarTech.

July 2, 2021
Triggerfish MarTech

Triggerfish hires new Director of Strategy John King

John King joins the Triggerfish team as the new Director of Strategy. He will be heading up Digital Strategy, working alongside our team to formulate strategies for our clients.

October 26, 2020
Hannah Stevens

Triggerfish MarTech welcomes Rachel Stamp to the team as Account Manager

This week Triggerfish welcomed the newest recruit to our evolving team with Rachel Stamp is taking on the role of Account Manager at Triggerfish.

October 13, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with ALS

Triggerfish has been named a Sitecore Experience Award Honorable Mention in the Most Sophisticated Implementation category for its work with customer ALS.

October 1, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with BUSSQ Super

Triggerfish MarTech recognised as Sitecore Experience Award (SEA) Honorable Mention in the most impactful human connections in the changing world category.

September 29, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with UnitingCare Queensland

Triggerfish MarTech recognised for work with UnitingCare Queensland with 2020 Sitecore Experience Award Honourable Mention.

September 15, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Agile Marketing

Marketing Operations Toolkit: Agile marketing is at the heart of how we think about marketing operations.

September 10, 2020
Hannah Stevens

Top tips from Triggerfish MarTech: Microsoft Partner Marketing Tools

We’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.

September 8, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Interaction Design

Marketing Operations toolkit: Interaction Design. Just one part of CX design, It's where we think about what a user does on a page to work through funnels.

September 3, 2020
Hannah Stevens

How to define an offer for a Microsoft go-to-market campaign

What many Microsoft Partners struggle with is that their competitors are all Microsoft Partners as well, selling the same types of products and services.

September 1, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Go-to-market Strategy

Marketing Operations Toolkit: Go-to-market strategy is being clear about what to do at a campaign level so that customers understand our capabilities.

August 27, 2020
Hannah Stevens

Reaching your target customer with Inbound Marketing

Although outbound marketing has its place, B2B sales increasingly rely on inbound marketing -that is to say, making the customer come to you.

August 25, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Growth Marketing

Marketing Operations Toolkit: Fundamentally, the idea of growth marketing is about driving a culture of experimentation.

August 20, 2020
Hannah Stevens

Why account-based marketing (ABM) generates more valuable leads

Aligning the variables for a successful account-based marketing campaign can definitely be tricky - read how to approach an ABM strategy with Triggerfish.

August 18, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Digital Strategy

Marketing Operations Toolkit: Digital strategy helps set the goals, metrics, and goal targets for how we measure progress in our marketing operations.

August 13, 2020
Hannah Stevens

How important is your MarTech platform for Inbound Marketing?

For a successful go-to-market strategy execution, you need a MarTech stack that allows you to collect, analyse & optimise customer data over time.

August 11, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Customer Insights

Marketing Operations Toolkit: Getting first-party data and feedback from your customers is one of the cornerstones of marketing.

August 6, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Marketing Return on Investment (ROI)

Marketing Operations Toolkit: Marketing ROI aka benefits realisation, is the amount of revenue a business earns that is attributable to marketing efforts.

August 5, 2020
Hannah Stevens

Triggerfish MarTech welcomes Sasha Kos to the team as UX Designer

Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer.

August 4, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Outcome-Focused Marketing

Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.

July 30, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Business Strategy

Marketing Operations Toolkit: Business Strategy is being clear about what we're not going to do, so that we can just do one or two things really clearly.

July 28, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Sales & Marketing Alignment

Marketing Operations Toolkit: Sales & Marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling.

July 23, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Cross-functional Teams

Marketing Operations Toolkit: When driving marketing operations in organisations, you need people with completely different skillsets.

July 21, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Segmentation & Positioning

Marketing Operations: Segmentation & Positioning is a fundamental component in the context of marketing technology and customer acquisition/retention processes.

May 20, 2020
Hannah Stevens

Aaron Collyer joins Triggerfish as Experience Director

We sat down with Aaron Collyer, Experience Director to learn about what he hopes to achieve in this new role and within experience design.

April 9, 2020
Hannah Stevens

Working through working from home

This week our team has already delivered over 140 conference calls to 12 different client teams, in 6 counties, across 8 time zones.

February 26, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 2

How do we go about managing these complex marketing technology stacks under the hood?

February 20, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 1

Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally.

January 8, 2020
Ben Shapiro

Why measuring Observable Benefits is the first step in reaching your Digital Marketing ROI

Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.

November 28, 2019
Ben Shapiro

Is your Sitecore ready for SBOS?

When embarking on their SBOS journey, many organisations don’t realise that their platform may not actually be set up for success.

November 22, 2019
Anthony Hook

Sitecore Symposium 2019 Wrap Up

I was looking forward to experiencing the latest and greatest technology that Sitecore has to offer, with the anticipation of version 9.3 and beyond.

November 19, 2019
Triggerfish MarTech

Why you should be using a responsive email framework like MJML

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.

November 14, 2019
Triggerfish MarTech

Why integrate your Real Estate platform with your MarTech

Through behavioural profiling and segmentation, we can understand whether visitors could be categorised as a buyer, seller or an investor. 

November 12, 2019
Triggerfish MarTech

Things to consider before implementing a Live Chat solution

Like the introduction of any new digital solution in your business, there are a number of key things to consider before taking the leap to Live Chat.

November 1, 2019
Triggerfish MarTech

Sitecore Symposium: 3 days and counting

As a MarTech who is passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

October 23, 2019
Ben Shapiro

Barriers to creating a Marketing Operations Rhythm

How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?

October 22, 2019
Triggerfish MarTech

Email Marketing Tips: How to Measure Success

Take time to review your email marketing metrics to measure success before sending your next campaign for the best chance of success.

October 18, 2019
Ben Shapiro

5 Barriers to using your Martech for Marketing Automation

Many Marketing and Technology leaders assume that once they’ve bought Martech tool they're ready to start using automation - this isnt the case.

October 15, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Timing isn't everything

When setting up an email marketing program, how many emails is too many… and is send time optimisation really a thing?

October 10, 2019
Triggerfish MarTech

Why automating your emails is not Marketing Automation

Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?

October 8, 2019
Triggerfish MarTech

Triggerfish Email Marketing Tips: Visuals vs. Visibility

While using images in email is certainly recommended, there are a few considerations to make when constructing email campaigns that use imagery.

October 3, 2019
Triggerfish MarTech

Four steps to align sales and marketing measurables

A united sales and marketing team can help increase the bottom line and boost productivity, but bringing teams together can be difficult.

September 30, 2019
Triggerfish MarTech

Email Marketing Toolkit: Content to Drive Conversion

While your recipient might be drawn to open your email through a compelling subject line, the content is the thing that will ultimately drive conversion.

September 26, 2019
Ben Shapiro

7 Barriers to Humanising Martech

We’re all being asked to centralise, de-centralise, automate and humanise our Martech. Here we're unpacking in more detail what the barriers to humanising our Martech are, and how to overcome them.

September 24, 2019
Triggerfish MarTech

Email Marketing Toolkit: Construction is Key

Email Marketing creates the perception your customers have about you, so how can you maximise the time you spend in your customer's inbox.

September 20, 2019
Ben Shapiro

A simple proposition for Martech’s paradox of trade-offs

Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis - so how can you avoid it?

September 16, 2019
Triggerfish MarTech

Email Marketing Toolkit: Setting up your Strategy

Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer.

August 28, 2019
Triggerfish MarTech

SUGCON ANZ: Day 2 wrap-up from the Triggerfish Sitecore Team

Following on from our Day 1 wrap-up of SUGCON ANZ - here's what the Triggerfish Sitecore Team took away from Day 2.

August 27, 2019
Triggerfish MarTech

How to attack website development with a growth mindset

The climate of want-it-now customers has raised the need for real-time, data-driven website development delivered using a growth mindset, but how?

August 27, 2019
Triggerfish MarTech

SUGCON ANZ: Day 1 wrap-up from the Triggerfish Sitecore Team

We caught up with our Triggerfish team on the ground at SUGCON ANZ in Sydney - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on Day 1.

August 20, 2019
Triggerfish MarTech

6 fundamental challenges in your Growth Strategy

With access to thousands of tools that help attract, convert and close our customers in an increasingly personalised and meaningful way, comes with challenges.

August 15, 2019
Triggerfish MarTech

Creating a digital strategy that works!

Being able to transform organisations without compromising the integrity of the customer is crucial - find out how to create a digital strategy that works.

August 12, 2019
Triggerfish MarTech

Is it time to consolidate your MarTech stack?

Using a number of different channels is well proven to generate success, but businesses are now looking down the barrel of a ‘frankenstack’.

August 2, 2018
Sean Magin

Pixel perfect emails with Email on Acid and Sitecore EXM

Emails are a critical tool in any marketer’s armoury... Join us as we discuss how at Triggerfish we ensure cross-browser consistency with our custom responsive email templates. We SHARE tips of the trade to easily test the consistency of your template in Sitecore with Email on Acid.

July 31, 2018
Sean Magin

Hacking for Humanity with RHOK Brisbane 2018

Our Front End Web Designer volunteered with the Random Hacks of Kindness Brisbane last weekend. Working with organisations such as Brisbane Youth Service and other not-for-profits doing social good in the local community, the challenge is to use technology to empower their work within the community.

July 18, 2018
Sean Magin

Why Growth Driven Design? A Front End Dev’s Perspective.

Web developers must overcome multiple variables to bring complex digital products to market and deliver meaningful value to a business. Read more about our Front End Dev's perspective on how we are using Growth Driven Design to stimulate growth and achieve business goals.

July 5, 2018
Anthony Hook

Bridging the gap between Marketing and Technology

With digital technology on the rise, a marriage of marketing and IT is crucial for corporate success. IT and marketing teams need to understand the difference between what is possible and what is probable in order to facilitate profitable growth.

July 3, 2018
Anthony Hook

What is PaaS and how does it affect your business?

PaaS allows businesses to deliver sophisticated and straightforward applications with increased speed and agility, with the convenience of a pay-as-you-go cost solution and access via secure internet connections.

April 24, 2018
Anthony Hook

How to find the right CMS solution for your business

Selecting the right Content Management System (CMS) is essential to delivering consistent user experiences. Are you on the path to delivering a CMS project that betters your business? Find out with Triggerfish.

April 17, 2018
Anthony Hook

Why your CMS implementation may not have met your expectations

Has your CMS project failed, or are you eager to avoid any complications during CMS implementation? Get on The Lure with Triggerfish to find out why things go sideways - and how to resolve it when they do.

April 13, 2018
Anthony Hook

How critical is CMS implementation to your marketing strategy?

What is CMS implementation, and can it help you build a better business? Discover more about Content Management Systems for optimised website delivery. Get on The Lure with Triggerfish.

April 9, 2018
Anthony Hook

Triggerfish Launches new Place Estate Agents Digital Platform

Place real Estate engaged Triggerfish to deliver a marketing operations program focused on driving more leads to agents and being able to identify potential buyers, sellers, and investors across their marketplace.

March 15, 2018
Ben Shapiro

Why Continuous Outcome Optimisation is good for business and great for marketers!

By focusing on improving processes, as well as developing actionable resources, Continuous Outcome Optimisation allows companies to identify their issues and develop strategies to become more productive and dynamic in a modern market.

March 9, 2018
Ben Shapiro

5 great reasons to look at Growth-Driven Design

5 great reasons to look at Growth-Driven Design

March 8, 2018
Ben Shapiro

Adopting Account Based Marketing as part of your Growth Strategy

How can business adopt Account Based Marketing in their Growth Strategy