The Lure

Unique insights about Growth, Digital Strategy & MarTech

October 26, 2020
Hannah Stevens

Triggerfish MarTech welcomes Rachel Stamp to the team as Account Manager

This week Triggerfish welcomed the newest recruit to our evolving team with Rachel Stamp is taking on the role of Account Manager at Triggerfish.

October 13, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with ALS

Triggerfish has been named a Sitecore Experience Award Honorable Mention in the Most Sophisticated Implementation category for its work with customer ALS.

October 1, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with BUSSQ Super

Triggerfish MarTech recognised as Sitecore Experience Award (SEA) Honorable Mention in the most impactful human connections in the changing world category.

September 29, 2020
Triggerfish MarTech

Triggerfish named a 2020 Sitecore Experience Award Honorable Mention for work with UnitingCare Queensland

Triggerfish MarTech recognised for work with UnitingCare Queensland with 2020 Sitecore Experience Award Honourable Mention.

September 15, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Agile Marketing

Marketing Operations Toolkit: Agile marketing is at the heart of how we think about marketing operations.

September 10, 2020
Hannah Stevens

Top tips from Triggerfish MarTech: Microsoft Partner Marketing Tools

We’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.

September 8, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Interaction Design

Marketing Operations toolkit: Interaction Design. Just one part of CX design, It's where we think about what a user does on a page to work through funnels.

September 3, 2020
Hannah Stevens

How to define an offer for a Microsoft go-to-market campaign

What many Microsoft Partners struggle with is that their competitors are all Microsoft Partners as well, selling the same types of products and services.

September 1, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Go-to-market Strategy

Marketing Operations Toolkit: Go-to-market strategy is being clear about what to do at a campaign level so that customers understand our capabilities.

August 27, 2020
Hannah Stevens

Reaching your target customer with Inbound Marketing

Although outbound marketing has its place, B2B sales increasingly rely on inbound marketing -that is to say, making the customer come to you.