The Lure

Unique insights about Growth, Digital Strategy & MarTech

November 30, 2021
John King

Sitecore Adaptive Personalisation: Delivering tailored experiences at the right time to the right audiences

Sitecore adaptive personalisation is key to assisting your marketing team to deliver tailored digital experiences to your prospects and customers at right time to the right audiences. Sitecore adaptive personalisation allows you to use visitor profiles and pattern-card matching to dynamically adapt the content shown to visitors on your website in real-time.

November 30, 2021
John King

Rules-based personalisation: How to use Sitecore Personalisation for better conversions

Sitecore rules-based personalisation allows you to target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behaviour attributes. Then deliver relevant content to visitor segments using out-of-the-box Sitecore personalisation rules, requiring no coding.

November 30, 2021
John King

How to Navigate a Cookieless World with Contextual Targeting

While a cookieless future presents many challenges, it also presents many opportunities for marketers to invest in developing strategies to focus on first-party data collection and leveraging martech like Sitecore to unlock more intelligent contextual conversations with consumers using targeting tactics like personalisation.

November 26, 2021
Triggerfish MarTech

Triggerfish Appoints Damien Saunders as Client Engagement Manager

Damien Saunders joins Triggerfish as Client Engagement Manager. His primary focus to help our clients to achieve their strategic outcomes and deliver Martech projects on time and budget.

November 11, 2021
Triggerfish MarTech

Ollie Brown announced as new Head of UI

Ollie Brown joins Triggerfish Martech as Head of UI as Triggerfish enhances its in-house creative capabilities to help drive sustainable growth for its growing roster of clients.

July 16, 2021
Triggerfish MarTech

Rightscale Group Appoints Mitch Watkins as Group Financial Controller

Mitch Watkins joins Rightscale Group as Group Financial Controller. He joins us from Essence, a WPP owned data and measurement driven media agency, where he acted as Financial Controller for the EMEA region. 

July 7, 2021
Triggerfish MarTech

Triggerfish Appoints Mirko Roettgers as General Manager

Triggerfish is delighted to announce the appointment of Mirko Roettgers as General Manager. Mirko is an senior business leader and will take over the day-to-day running of Triggerfish, with his primary focus to help our clients’ executives and senior leaders drive true business growth through MarTech.

July 2, 2021
Triggerfish MarTech

Triggerfish hires new Director of Strategy John King

John King joins the Triggerfish team as the new Director of Strategy. He will be heading up Digital Strategy, working alongside our team to formulate strategies for our clients.

October 26, 2020
Hannah Stevens

Triggerfish MarTech welcomes Rachel Stamp to the team as Account Manager

This week Triggerfish welcomed the newest recruit to our evolving team with Rachel Stamp is taking on the role of Account Manager at Triggerfish.