The Lure

Unique insights about Growth, Digital Strategy & MarTech

SUGCON ANZ: Day 2 wrap-up from the Triggerfish Sitecore Team

With SUGCON ANZ now behind us and Sitecore Experience currently underway, we caught up again with the Triggerfish Sitecore Team on the ground in Sydney to get their wrap-up of Day 2 to round out the conference. 

Topics: Content Management Sitecore DevOps

How to attack website development with a growth mindset

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset. 

Topics: Growth Strategy GDD MarTech

SUGCON ANZ: Day 1 wrap-up from the Triggerfish Sitecore Team

SUGCON ANZ is well underway in Sydney, and with Day 1 done and dusted we have had a chance to catch up with our Triggerfish team on the ground - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on what sounds like a great event so far.

Topics: Growth Strategy GDD MarTech

6 fundamental challenges in your Growth Strategy

When businesses, and specifically marketing teams think of growth strategy, many turn their minds to direct and outbound techniques. These approaches aim to educate, compel and persuade potential customers to engage with products or services.

Topics: Growth Strategy GDD MarTech

Creating a digital strategy that works

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.  

Topics: Growth Strategy GDD MarTech

Is it time to consolidate your MarTech stack?

The use of Marketing Technology (MarTech) is essential to growing a successful business.

Topics: Growth Strategy MarTech

MarTech: Sitecore DevOps Maturity Survey

One of the critical foundations of delivering brilliant multi-channel experiences with Sitecore is DevOps.

Topics: Sitecore DevOps

Pixel perfect emails with Email on Acid and Sitecore EXM


Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favorite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

Topics: Inbound Marketing GDD Sitecore Email Marketing

Hacking for Humanity with RHOK Brisbane 2018


RHOK is a global initiative that connects technologists, innovative thinkers and problem solvers with local organisations and not-for-profits doing social good within the local community. The challenge? Over a weekend, use technology to create solutions that solve problems faced by these local changemakers.

Topics: IT in Brisbane Hackathons

Why Growth Driven Design? A Front End Dev’s Perspective.

Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.

Topics: GDD Agile Web Design