The Lure

Unique insights about Growth, Digital Strategy & MarTech

August 4, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Outcome-Focused Marketing

Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.

July 30, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Business Strategy

Marketing Operations Toolkit: Business Strategy is being clear about what we're not going to do, so that we can just do one or two things really clearly.

July 28, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Sales & Marketing Alignment

Marketing Operations Toolkit: Sales & Marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling.

July 23, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Cross-functional Teams

Marketing Operations Toolkit: When driving marketing operations in organisations, you need people with completely different skillsets.

July 21, 2020
Triggerfish MarTech

Marketing Operations Toolkit: Segmentation & Positioning

Marketing Operations: Segmentation & Positioning is a fundamental component in the context of marketing technology and customer acquisition/retention processes.

May 20, 2020
Hannah Stevens

Aaron Collyer joins Triggerfish as Experience Director

We sat down with Aaron Collyer, Experience Director to learn about what he hopes to achieve in this new role and within experience design.

April 9, 2020
Hannah Stevens

Working through working from home

This week our team has already delivered over 140 conference calls to 12 different client teams, in 6 counties, across 8 time zones.

February 26, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 2

How do we go about managing these complex marketing technology stacks under the hood?

February 20, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 1

Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally.

January 8, 2020
Ben Shapiro

Why measuring Observable Benefits is the first step in reaching your Digital Marketing ROI

Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.