Marketing Operations: Although we’d like to say that every marketing effort is focused on the outcome, a lot of marketing efforts tend to be busywork.
Marketing Operations Toolkit: Sales & Marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling.
Marketing Operations Toolkit: When driving marketing operations in organisations, you need people with completely different skillsets.
Marketing Operations: Segmentation & Positioning is a fundamental component in the context of marketing technology and customer acquisition/retention processes.
We sat down with Aaron Collyer, Experience Director to learn about what he hopes to achieve in this new role and within experience design.
How do we go about managing these complex marketing technology stacks under the hood?
Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally.
Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.