The Lure

Unique insights about Growth, Digital Strategy & MarTech

April 22, 2022
Mirko Roettgers

Super Compliant Member Outcome Marketing - with Speed and Certainty

Measuring member engagement against members’ best financial interest is key to today’s digital transformation programs for the superannuation and financial service industries. Learn how to deliver super compliant member outcome marketing - with speed and certainty by downloading our whitepaper.

April 13, 2022
John King

Turn Your Data Into Action with Our Guide to Customer Data Platforms

Your Customer Data Platform (CDP) is only as good as the data that it has in it. If you don't integrate all of your data touchpoints, your CDP implementation will fall short and create a biased incomplete view of your customer as you may only have half the context, insights and data needed to make impactful decisions.

March 28, 2022
John King

Your transition plan from Google Universal Analytics to Google Analytics 4

Google’s March 2022 announcement that they are deprecating Google Analytics in July 2023, means brands need to create their transition plan now from Google Universal Analytics to Google Analytics 4 (GA4). Triggerfish has already assisted many of our clients to transition from Google Universal Analytics to GA4.

February 1, 2022
Triggerfish MarTech

Triggerfish's Mark Gibbons, John King and Rohan Kenkre achieves Sitecore MVP 2022

Triggerfish today announces that Mark Gibbons (Solution Architect), John King (Director of Strategy) and Rohan Kenkre (Senior Developer)  have been named a Most Valuable Professional (MVP) in the categories of Technology and Strategy by Sitecore®, the global leader in digital experience management software.

January 17, 2022
Triggerfish MarTech

Triggerfish Appoints Chris Winters as Marketing Technologist

Triggerfish is delighted to announce the appointment of Chris Winters as Marketing Technologist. Chris comes with 8+ years of experience implementing Sitecore and working on a large-scale Microsoft Dynamics 365 integration.

December 1, 2021
John King

Sitecore's Roadmap Announced at Sitecore Symposium

Sitecore CEO Steve Tzikakis at Sitecore Symposium, provides an update on the company's business, recapping some of the remarkable achievements from 2021 while offering a window into the exciting future and strategy for 2022, including innovations that will transform the digital experiences brands can deliver to consumers.

November 30, 2021
John King

Sitecore Adaptive Personalisation: Delivering tailored experiences at the right time to the right audiences

Sitecore adaptive personalisation is key to assisting your marketing team to deliver tailored digital experiences to your prospects and customers at right time to the right audiences. Sitecore adaptive personalisation allows you to use visitor profiles and pattern-card matching to dynamically adapt the content shown to visitors on your website in real-time.

November 30, 2021
John King

Rules-based personalisation: How to use Sitecore Personalisation for better conversions

Sitecore rules-based personalisation allows you to target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behaviour attributes. Then deliver relevant content to visitor segments using out-of-the-box Sitecore personalisation rules, requiring no coding.

November 30, 2021
John King

How to Navigate a Cookieless World with Contextual Targeting

While a cookieless future presents many challenges, it also presents many opportunities for marketers to invest in developing strategies to focus on first-party data collection and leveraging martech like Sitecore to unlock more intelligent contextual conversations with consumers using targeting tactics like personalisation.

November 26, 2021
Triggerfish MarTech

Triggerfish Appoints Damien Saunders as Client Engagement Manager

Damien Saunders joins Triggerfish as Client Engagement Manager. His primary focus to help our clients to achieve their strategic outcomes and deliver Martech projects on time and budget.