The Lure

Unique insights about Growth, Digital Strategy & MarTech

Creating a digital strategy that works

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.  

Topics: Growth Strategy GDD MarTech

Is it time to consolidate your MarTech stack?

Topics: Growth Strategy MarTech

MarTech: Sitecore DevOps Maturity Survey

One of the critical foundations of delivering brilliant multi-channel experiences with Sitecore is DevOps.

Topics: Sitecore DevOps

Pixel perfect emails with Email on Acid and Sitecore EXM


Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favorite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

Topics: Inbound Marketing GDD Sitecore Email Marketing

Hacking for Humanity with RHOK Brisbane 2018


RHOK is a global initiative that connects technologists, innovative thinkers and problem solvers with local organisations and not-for-profits doing social good within the local community. The challenge? Over a weekend, use technology to create solutions that solve problems faced by these local changemakers.

Topics: IT in Brisbane Hackathons

Why Growth Driven Design? A Front End Dev’s Perspective.

Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.

Topics: GDD Agile Web Design

Bridging the gap between Marketing and Technology

Marketing is a crucial component for all businesses, and companies are continually on the lookout for new ways to effectively reach their target audience.

Topics: Growth Strategy

What is PaaS and how does it affect your business?

Platform as a Service, also known as PaaS, is a development and deployment environment that exists within the Cloud.

Topics: Agile Web Design

How to find the right CMS solution for your business

Selecting the right Content Management System (CMS) is an integral part of delivering consistent user experiences. However, designing a content management strategy without clear business goals is a common mistake - and it can cost companies time and money in both their immediate projects and in the longer term. 

Topics: Inbound Marketing

Why your CMS implementation may not have met your expectations

There are many reasons why Content Management System (CMS) projects fail to meet expectations, and it is important to distinguish what happened, and why. 

Topics: Inbound Marketing