The Lure

Unique insights about Growth, Digital Strategy & MarTech

February 20, 2020
Anthony Hook

Why you need more than a managed service for your MarTech Stack: Part 1

Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally.

January 8, 2020
Ben Shapiro

Why measuring Observable Benefits is the first step in reaching your Digital Marketing ROI

Agreeing a financial metric isn’t the only way to measure ROI on activity within the business - we need to think about observable benefits first.

November 28, 2019
Ben Shapiro

Is your Sitecore ready for SBOS?

When embarking on their SBOS journey, many organisations don’t realise that their platform may not actually be set up for success.

November 22, 2019
Anthony Hook

Sitecore Symposium 2019 Wrap Up

I was looking forward to experiencing the latest and greatest technology that Sitecore has to offer, with the anticipation of version 9.3 and beyond.

November 19, 2019
Triggerfish MarTech

Why you should be using a responsive email framework like MJML

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.

November 14, 2019
Triggerfish MarTech

Why integrate your Real Estate platform with your MarTech

Through behavioural profiling and segmentation, we can understand whether visitors could be categorised as a buyer, seller or an investor. 

November 12, 2019
Triggerfish MarTech

Things to consider before implementing a Live Chat solution

Like the introduction of any new digital solution in your business, there are a number of key things to consider before taking the leap to Live Chat.

November 1, 2019
Triggerfish MarTech

Sitecore Symposium: 3 days and counting

As a MarTech who is passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

October 23, 2019
Ben Shapiro

Barriers to creating an Operational Rhythm

How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?

October 22, 2019
Triggerfish MarTech

Email Marketing Tips: How to Measure Success

Take time to review your email marketing metrics to measure success before sending your next campaign for the best chance of success.