Our Team

We are your digital growth partners.

Triggerfish Corporation was founded on the belief that a pragmatic approach to enabling MarTech in B2B organisations requires the connection of cross-organisation Business Goals and the building of a Marketing Operations rhythm to fuel digital growth. Triggerfish provides lifecycle services from business case, technical implementation, running digital marketing operations and ongoing optimisation.

Ben Shapiro
Managing Director
Anthony Hook
Tania Hatchman
Finance Director
Mirko Roettgers
Mirko Roettgers
General Manager
Mitch Watkins
Group Financial Controller
Marc Rousseau
Marc Rousseau
Operations Director
John King - Director of Strategy - Triggerfish
John King
Strategy Director
Mark Gibbons
Technology Lead
Kim Diprose
Marketing Technologist
Marko Tsoi
Full Stack Sitecore Developer
Damien Varney
Damien Varney
Technical Business Analyst
Suneeth Sunkari
Sitecore Developer
Nic Tranne
Tricia Ravalo
Digital Project Manager

Words we live by

Critical thinking and customer centricity is key

Walk in the customer's shoes

We help our customers understand their customer. We make sure we ask the business questions, not just the marketing ones. We are the customer voice they can’t hear or see.

Challenge and lead the way
We don’t accept the status quo if there is a better option - we ask 'why?'. We always bring it back to a business goal that needs focus. We inspire trust by leading and showing the process works.
Ignite Progress by working on the right things

The right thing means finding the balance between: The value proposition meeting the job-to-be-done for the customer; Easy to use marketing tools and processes; Maintainable, not over-engineered and always upgradable technology.

Clock builders, not time tellers

Clock builders, not time tellers: We act and work as a partner in our customers business, not a consultant. We pursue a long-term, (not opportunistic), relationship that actively does ourselves out of a job by helping others understand how to scale in a repeatable, documented way, allowing us to continue to solve the next problem.

Data will guide our improvement

Data will guide our improvement: Stop making stuff up (MSU), or guessing, if we don't know we'll say so. We use data to manage expectations properly and demonstrate what's next, and take the emotion out of it. When it doesn't go to plan, we know what we did in order to learn.