Triggerfish Corporation was founded on the belief that a pragmatic approach to enabling MarTech in B2B organisations requires the connection of cross-organisation Business Goals and the building of a Marketing Operations rhythm to fuel digital growth. Triggerfish provides lifecycle services from business case, technical implementation, running digital marketing operations and ongoing optimisation.
We help our customers understand their customer. We make sure we ask the business questions, not just the marketing ones. We are the customer voice they can’t hear or see.
The right thing means finding the balance between: The value proposition meeting the job-to-be-done for the customer; Easy to use marketing tools and processes; Maintainable, not over-engineered and always upgradable technology.
Clock builders, not time tellers: We act and work as a partner in our customers business, not a consultant. We pursue a long-term, (not opportunistic), relationship that actively does ourselves out of a job by helping others understand how to scale in a repeatable, documented way, allowing us to continue to solve the next problem.
Data will guide our improvement: Stop making stuff up (MSU), or guessing, if we don't know we'll say so. We use data to manage expectations properly and demonstrate what's next, and take the emotion out of it. When it doesn't go to plan, we know what we did in order to learn.