Triggerfish Corporation was founded on the belief that a pragmatic approach to enabling MarTech in B2B organisations requires the connection of cross-organisation Business Goals and the building of a Marketing Operations rhythm to fuel digital growth. Triggerfish provides lifecycle services from business case, technical implementation, running digital marketing operations and ongoing optimisation.
Automate everything to drive speed, simplicity and remove blockers to allow focused outcomes that are frictionless and easy to use.
The right thing means finding the balance between: The value proposition meeting the job-to-be-done for the customer; Easy to use marketing tools and processes; Maintainable, not over-engineered and always upgradable technology. Making the most of our resources to drive outcomes through efficiencies and pragmatic approaches.
We act and work as a partner in our customers' business, not a consultant. We pursue a long-term, (not opportunistic), relationship that actively does ourselves out of a job by helping others understand how to scale in a repeatable, documented way, allowing us to continue to solve the next problem.
Stop making stuff up (MSU); if we don't know, we'll say so. We use blueprints and repeatable patterns to plan and manage expectations. Using data to take the emotion our of it. Create the space for innovation to occur. #FactCheck