Meet Triggerfish

We are your digital growth partners.

Triggerfish Corporation was founded on the belief that a pragmatic approach to enabling MarTech in B2B organisations requires the connection of cross-organisation Business Goals and the building of a Marketing Operations rhythm to fuel digital growth. Triggerfish provides lifecycle services from business case, technical implementation, running digital marketing operations and ongoing optimisation.

Ben Shapiro

Managing Director

Anthony Hook


Tania Hatchman

Finance Director

Mark Gibbons

Technology Lead

Hannah Stevens

Strategy Lead

Kim Diprose

Digital Producer

Louisa Cox

EA to Ben Shapiro

Suneeth Sunkari

Sitecore Developer

Marko Tsoi

Full Stack Sitecore Developer

Nic Tranne


Alex Macdonald

Content Writer

Words we live by

Critical thinking and customer centricity is key

Walk in the customers’ shoes

We help our customers understand their customer. We make sure we ask the business questions, not just the marketing ones. We are the customer voice they can’t hear or see.

Business insights made actionable

In a world of complexity and information, we keep things simple. We always look for the insight to provide context.

Challenge and lead the way

We don’t accept the status quo if there’s a better option. We always bring it back to a business goal that needs focus. We inspire trust by leading, and showing that the process works.

Clock builders, not time tellers

We act and work as a partner in our customers business, not a consultant. We actively do ourselves out of a job by helping others understand.

Data will guide our improvement

Stop making stuff up (MSU), or guessing, if we don't know we'll say so. We use data to demonstrate what's next, and take the emotion out of it. When it doesn't go to plan, we know what we did in order to learn.

How can we grow your business TALK TO US